Simple ways top brands succeed in the digital world.

Marketers: Go for Gold-Medal Branding

Game time is no time to shift branding into neutral.

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Marketers: Expect a Return to Core Brand Value—And Values—In 2010

Consumers want brands with four “goods:” Good taste, good for health, good for the wallet and good for the planet.

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Define Your Brand’s Purpose, Not Just Its Promise

Wal-Mart, Charles Schwab returned to their roots to strike a recession-appropriate message.

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Marketers Think Pink in October

Want to link your brand to a cause? Learn from the breast cancer awareness initiative.

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Marketers Can Learn From Rio’s Olympic Victory

The city won its Olympic bid based on gold-medal branding.

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Marketers Fall Short In Communicating Good Deeds To Consumers

Link doing the right thing with your
brand promise, and your audience will notice the difference.

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Timing Is Everything.

When Trying To Engage People On The Web, Timing Is Everything.

Consumers are best reached when using the Internet for pleasure, not work.

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Make Sure You Deliver

Here is a story on how it is to deliver on brand promise in today's digital world.

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Companies Should Encourage Social Networking Among Employees

Using social media inside a company can help turbo-charge a brand.

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Marketers Struggle To Reignite Badge Brands

Consumers are embarrassed to flaunt luxury labels. Now what?

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Getting Back To Business As Usual

The biggest challenge in rebranding today is rebuilding consumer confidence.

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Advertisers Hope For Power In Reflection

Marketers are trying to soothe consumers with nostalgic ads and images. Instead, they should comfort them by delivering useful goods and services.

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The Top 4 Ways Smart Marketers Use Digital Branding Applications to Operate More Efficiently

Late last year I read an article titled "Call it a recession, already!" Though at the time we didn't officially know that we had already been in one for some time, proof abounded that we were living in stormy economic times with no ray of sunshine amid the clouds.

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eGuider: Melissa Roth says...

Those chain smokers at Sterling Cooper have entered the time machine and stepped off in 2009, and now they have to come up with a new "digital soup strategy."

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Digital Mad Men

Check out the 5-part video series on YouTube »

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Q&A with Vivek Shah

It was in 1994 that the first Internet banner ad appeared, the year 2000 that advertising first appeared on Google.com, and just a few years later that Tide detergent commercials were passed around on YouTube and people were “friending” the Burger King king on Facebook. Every magazine and newspaper has a Web site, along with every television and radio station. Digital has entered the media buying vernacular and it was Vivek Shah, Group President, Digital, Time Inc. News Group, to whom I turned for some insider’s insight. Hereto, a brief segment of our lively conversation:

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Q&A with David Kirkpatrick

Who better to write a foreword to a book about digital technology than David Kirkpatrick, Senior Editor, Internet and Technology at Fortune Magazine? David’s introductory comments to my book, BrandDigital, were based on his career studying the evolution of digital technology, itself, but more important, the effects of this technology on consumer behavior. When I learned that David was in the process of writing a book himself, focused on Facebook and other social media sites, I decided to give him a call and see if he’d give me a preview of his findings. Here is a short segment taken from our very interesting conversation. For more of his thoughts, I think he’d be pleased if you kept an eye out for his book, The Facebook Effect, coming out later this year.

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